When selling the family farm after two generations Bernie and Linda Brouwer had to deal with the prospect of liquidating their farm machinery, tools and many other items. It was obvious they had to have an Auction. They envisioned pickups and plaid as far as the eye can see, with mud and lots of activity. And of course hot dogs, coffee and plenty of socializing.
When John went to visit them in December of 2019, they hadn’t even considered an Online Auction. Wow, sounds good, Bernie thought, thousands of buyers, very organized and secure, so efficient and maximum returns. Let’s do it!
However, as the winter progressed, he had second thoughts and felt more comfortable with the tried and true method of a live auction. A date was set for late March and preparation began. Then the planet dramatically changed. Everyone is affected, safety is a priority and shutdowns began.
In reaching out to Bernie, he was just made aware that their church had cancelled services for that following Sunday. It was a natural decision to again move forward with an online Auction